Web Content Editor

by Christine O’Kelly

When written well, SEO press releases can quickly elevate your visibility in the search engines. In some cases, you may be able to hold several spots on the first two pages for your keyword terms — further increasing your visibility while overshadowing others attempting to rank for your keyword. The trick to writing well-ranking SEO press releases is to write them in an optimized manner, and publish them on press release submission sites that offer SEO benefits.

Writing A Catchy Headline

The headlines of your SEO press releases are the greatest opportunity you have to grab the attention of the reader and the search engines. Your headline must not only contain keywords, but also needs to catch reader’s attention and convince them to click through to read your release.

The title should evoke some kind of emotion and intrigue that drives them to want to find out more about your headline. At the same time, you need to include your keyword phrase because some press release submission sites use the title of each SEO press release as the title tag. Title tags are very important in search engine optimization as search engines use these tags to assess the overall topical content of a webpage.

Stick To The News — No Spam Please

SEO press releases are an intended to be news bites. While they are a highly effective component of your search engine marketing campaign, they cannot be a blatant promotion for your company, your products, or your services. Instead, they need to announce news about your business. It could announce a new business, new products or services, or new hires.

Your news could also include new pricing structures, partnerships, or new initiatives such as community or non-profit involvement. The idea is to bring attention to the new things going on within your company without blatant self-promotion. In fact, many press release distribution sites will reject your item if it does not have a specific news angle.

Include One Or Two Quotes

Quotes from someone involved in your news story should accomplish two main goals:

1. If you need to say something promotional with your SEO press releases, the quote is the place to do it.

2. Quotes add a human element to the story and steers it away from being a dry and uninteresting piece.

Use these quotes to connect your readers with the human side of your business. It’s ok to state some options in the quotes, such as why you believe you can serve your customers better than your competitors can.

Using Keywords And Links

One of the primary benefits of submitting press SEO press releases is building backlinks to your website. It is widely understood that SEO press releases are an excellent source of backlinks and can greatly assist in an overall SEO marketing plan. To get these links, you need to include links within your press release your site. There are two types of links - anchor text links (where the term is embedded in a term) and URL links (the long webpage address). Anchor text links are by far, more beneficial to your SEO campaign than are URL links, however, many press release submission sites do not offer them - or offer them at a very high cost.

Because some distribution sites do not allow anchor text, you should always include both anchor text and URL links in the body. While both can be clickable, embedded links will provide you with far more value in the search engines than a URL. When places such as Yahoo and Google crawl your news item, they pick up on the anchor text and associate those words directly with the destination site (yours).

The fast and impressive results SEO press releases generate make them a very powerful marketing tool for virtually any website. For the best results, relay real news about your company in a search engine optimized format, and publish your press releases on a press release submission site that offers anchor text and other search engine friendly features.

About the Author
Christine O’Kelly is the co-founder of Online PR News (http://www.onlineprnews.com), a press release submission site where businesses can submit free press releases or SEO press releases for just $6. Christine is also the co-founder of the SEO copywriting firm, http://seocontentsolutions.com.

by Leva Duell

A call to action such as “call now,” “order now” and “click here” can dramatically increase your sales. Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Give them a direct order. Add an incentive or benefit to your order.
Here are examples of action words and calls to action you can use on your Web site, in your email and in other marketing materials.

- Click here to instantly order hand-drawn Copy Doodles online.
- Order NOW before all copies of this limited edition are taken! - Pick up your phone right now and call our toll-free number at 1-800-444-1234.
- To join, click the PayPal icon for the type of membership you desire.

Examples of a Call to Action That Includes A Benefit

- See a demo on how you can use hand-drawn Copy Doodles to spice up your sales copy. Click here to watch the video.
- Join our Club today to start enjoying immediate benefits, including discounted event prices, event emails, annual newsletter, members-only events and more!

Capture Your Visitors’ Email Address with a Call to Action

- Copy Doodle marketing. Save countless hours drawing hand drawn graphics. Free samples. Enter your name and email address in the form below.
- Ten hand-drawn copy doodles to increase your Web sales immediately. Sign up now to get this $39 value FREE!
- Fill in the form below to subscribe to O, The Oprah Magazine for up to 78% off what others pay on the newsstand. That’s like getting 19 issues FREE!

Here’s other information you may consider posting on your Web site or in your ezine with a call to action.

Solicit Content, Participation and Feedback

- If your site offers information for webmasters, submit it today! We are interested in articles and tutorials about Web design and Internet marketing.
- Email us if you have resources our visitors can benefit from.
- Please report any additions, corrections, or dead links by sending an email to (your email address)
- Please send your comments about this ezine to (your email address)

Get Additional Exposure from Other Web Sites

- Recommend this site to your friends!
- Please forward this ezine to your friends and associates. Please keep the copyright notice intact.

A “Call to Action” is one of many strategies successful copywriters use. This proven copywriting technique can substantially increase your Web profits . . . so start using action verbs in your Web site!

About the Author
Increase response of sales letters with hand drawn and handwritten notes and copy doodles. Visit http://www.profitablewebstrategies.com/copydoodles.html

by CJ John

(Disclaimer: This article is not about sex or even, necessarily, more money. It will, however, help you create better articles that will LEAD to more money. And more money ALWAYS leads to better sex… right?)

When you are researching a subject offline and you head to the library or even a local bookstore, what is the first thing you do? You head to the section that will likely contain the subject matter of your search. What happens next?

You start looking at book titles. Which ones do you pull off the shelf to investigate? The ones that catch your attention, right?

For instance, which would you choose, a book titled, Ten Ways To Make More Money or Better Sex And More Money?

The first choice is decent enough. If true to its title, it should give you 10 ideas, right? But the other one it has more appeal. At the very least, it piques your curiosity a bit more, doesn’t it?

My point, here, is that your title is the first thing your potential reader will see. It may be the only thing he EVER sees, if you don’t snag his attention with it. So, how do you do that online?

The average Internet user, when researching a given subject, goes to a favored search engine and looks at an empty text box into which he or she must type words that match his or her interest. An experienced search engine user will know that brevity is best and will type in words that pertain only to his/her subject and none of the extraneous fluff, like articles (the, a, etcetera) and adjectives (more, extra, etcetera).

Instead of How Can I Make More Money Online? - he or she will type, Make Money Online.

Instead of “How Do I Get Rid Of Fleas Naturally” he or she might type something like Natural Flea Control.

Once a SERP (Search Engine Results Page) is returned, this virtual bookshelf, if you will, is where the searcher finds what he or she is looking for. Millions of pages have likely been returned for their efforts and now they must pick and choose which ones to look at.

Do you see where I am going with this? The most important thing you have to do right now, is choose an enticing title for your article. But to even make it into the SERP, it must also contain the pertinent keyword(s) about the subject.

While Natural Flea Control is a good title, it will draw thousands of readers, all of whom you must compete with for the attention of the reader. Something like, “Flea Control, The Safest Ultimate Weapon” will garner more attention AND because it uses words that pack a strong emotional impact, will entice the reader to take a look. THAT is your goal. That is why you must choose a title for your article very carefully.

About the Author
CJ John is author of this article and invites you to visit ArticleWritingNews.com for more in-depth articles on crafting the perfect article.

by Elizabeth McGee

You may not be a Pulitzer Prize winner or even a skilled copywriter, but you can learn to create content and develop a writing style that is informative, unique and draws interest.

Successfully developing your writing skills will definitely increase your chances for getting your content read, defining you as an expert in your field and ultimately draw traffic to your business.

Here’s a formula designed to help you maximize your potential with the written word.

Content Writing Musts

When writing content for blogs, websites or articles you must do the following:

• Provide value to the reader
• Grab the reader’s attention
• Write for your target audience
• Don’t forget your call to action

Provide Value

Think carefully about why someone would want to read your article? If it educates, entertains or solves a problem it can be very effective. When you craft a piece of content, your goal should be to achieve something for your reader.  That means offer your reader worthwhile information that will either help them to do something they need to do or solve a problem they are desperate to fix.

Providing the kind of value I’m referring to goes beyond offering ideas and tips that make the usual rounds.  You’re going to have to step out and find information that isn’t found everywhere; this could mean taking original ideas and put an interesting spin on the topic, add personal advice or tell an unusual story.

Grab the Reader’s attention

When writing content for the internet you have a very small window of opportunity to grab a reader’s attention.  If you bore your reader or turn them off with your choice of words or dull writing style they’ll simply move on to something else.

Learn to craft catchy headlines and keyword dense subheadings.  Write short paragraphs that get to the point quickly, avoid writing long continuous blocks of text.  Smaller paragraphs will make your content scannable to the eye making reading a lot easier.

Write in an active, conversational tone. This can take practice but it’s a skill that is quick and easy to develop. This will give you a writing voice that is much more enjoyable to your reader and makes writing a lot easier for you.

Know Who You’re Writing For

You’ll lose readers if you don’t write in a manner that is directed to your specific audience.  For example, if you’re writing to novices, use lay terms.  If you’re writing to knowledgeable people, bring your reading level up a notch.  If you’re writing to the very young instead of a more mature crowd, adapt your writing to their age group.

If you have more than one demographic, write separately for each group.  Not knowing who you are writing to will suck the essence out of your content and leave it dry and lacking lustre.

Display a Call to Action

You’ve written your content to whet your reader’s appetite so don’t leave them hanging!  At the close of your content offer them something that will satiate their hunger.  Don’t be afraid to include a link that says, “Click here for more info!” or “Subscribe to my blog for more helpful tips!”  Your readers will appreciate the information and if your content did its job, they’ll be receptive to taking you up on your link suggestion.

And Finally…

Upon completing the article look it over with objective eyes.  Is it something you yourself find interesting?  Of course it never hurts to ask a colleague, friend or relative to take a glance as well. A second pair of eyes can be very enlightening.

And of course it goes without saying; check your spelling and grammar.  There’s no bigger ‘turn off’ than misspelled words, poor grammar or sentences that the reader has to work at to make sense of.

About the Author

Get more ideas for creating website content by visiting the Homenotion Writer’s Corner. Here you’ll find tips, guides and lessons on how to easily create great content, articles, small reports & e-books.