Web Content Editor

by Christine O’Kelly

Internet marketing is an effective and inexpensive way for businesses to promote services, products, and companies. The scope of internet marketing is broad, but combines various techniques such as link building, social marketing, email marketing, banner ads and many other online techniques.

A good internet marketing campaign utilizes all of the various types of marketing components, but the most sought after form of online visibility is a position in the natural search engine results.

While search engines consider numerous factors when deciding where a site will rank on the results page, one of the most important factors that determine your site’s search engine ranking are the number and quality of inbound links. In the ‘eyes’ of a search engine, inbound links are like a ‘vote’ for your website - because most websites won’t risk losing their credibility by linking to a site that does not have value. The more votes (or links) from other sites the higher the likelihood that your site is considered valuable by other human internet users.

The Link-Building Benefits Of Online Press Releases

An SEO press release (search engine optimized press release), contains links back to your site. There are two different types of links in the internet world - URL links (the long link that begins with ‘www’) and anchor text links (a link that is embedded into a clickable word.)

While URL links are good for SEO, anchor text links are even better! When search engines crawl your SEO press release, they pick up on the anchor text and associate the embedded address with the site that is being linked to. For example, if a search engine reads a link in a word “designer dog bowls,” it is highly likely that the webpage on the other end of that link is pertains to “designer dog bowls.”

How To Get Started Writing an SEO Press Release

The first step in writing an SEO press release is to find the news in your company. It could be a new product or service, a change in the way your business runs, or a new face on your team. Just be sure that the topic you select has a news angle rather than a promotional one.

Coming up with a keyword rich and catchy title for your SEO press release is next. The keyword will improve its search engine ranking while the catchy title will convince readers to click through and read what you have to say.

Next, it’s time to compose a newsworthy body that contains keywords that you will convert to anchor text. Again, make sure that the entirety of your press release is not overly promotional. This doesn’t mean that your press release must be completely void of personality or some sort of boost to your company. Inserting a couple of quotes from a company representative, allows you to bring a human element to your story, but they also become the selling point that catches the eye of the reader.

Publishing Your Press Release Online

Once you have finished writing and polishing your SEO press release, you will need to publish it through an online press release submission site. Look for sites that offer SEO perks such as using the title as the title tag, anchor text, image uploading, and good overall aesthetic value.

Three main types of submission sites exist online and all three offer different options at different price points. Free PR submission sites do not cost you anything, but they offer very little in terms of features and SEO. In fact, some offer nothing more than plain text while some will give you clickable URLs. Paid membership sites offer you all of the above mentioned attributes, but require a large monthly or yearly fee.

For most, the best option is a hybrid of the two. These sites offer you free submission with a photo and clickable URLs, or you can pay a small fee (usually a few dollars) per press release and have most if not all of the benefits of a paid submission site without the high cost.

Taking the time to compose a well-written SEO press release can do wonders for your internet marketing strategy. When you combine a newsworthy topic with search engine optimized writing, and publish it to the right press release submission sites, your making great strides toward earning one of top spots in the search engines.

About the Author
Christine O’Kelly is the co-founder of Online PR News (http://www.onlineprnews.com), a press release submission site where businesses can submit free press releases or SEO press releases for just $6. Christine is also the co-founder of the SEO copywriting firm, http://seocontentsolutions.com

by Christine O’Kelly

When written well, SEO press releases can quickly elevate your visibility in the search engines. In some cases, you may be able to hold several spots on the first two pages for your keyword terms — further increasing your visibility while overshadowing others attempting to rank for your keyword. The trick to writing well-ranking SEO press releases is to write them in an optimized manner, and publish them on press release submission sites that offer SEO benefits.

Writing A Catchy Headline

The headlines of your SEO press releases are the greatest opportunity you have to grab the attention of the reader and the search engines. Your headline must not only contain keywords, but also needs to catch reader’s attention and convince them to click through to read your release.

The title should evoke some kind of emotion and intrigue that drives them to want to find out more about your headline. At the same time, you need to include your keyword phrase because some press release submission sites use the title of each SEO press release as the title tag. Title tags are very important in search engine optimization as search engines use these tags to assess the overall topical content of a webpage.

Stick To The News — No Spam Please

SEO press releases are an intended to be news bites. While they are a highly effective component of your search engine marketing campaign, they cannot be a blatant promotion for your company, your products, or your services. Instead, they need to announce news about your business. It could announce a new business, new products or services, or new hires.

Your news could also include new pricing structures, partnerships, or new initiatives such as community or non-profit involvement. The idea is to bring attention to the new things going on within your company without blatant self-promotion. In fact, many press release distribution sites will reject your item if it does not have a specific news angle.

Include One Or Two Quotes

Quotes from someone involved in your news story should accomplish two main goals:

1. If you need to say something promotional with your SEO press releases, the quote is the place to do it.

2. Quotes add a human element to the story and steers it away from being a dry and uninteresting piece.

Use these quotes to connect your readers with the human side of your business. It’s ok to state some options in the quotes, such as why you believe you can serve your customers better than your competitors can.

Using Keywords And Links

One of the primary benefits of submitting press SEO press releases is building backlinks to your website. It is widely understood that SEO press releases are an excellent source of backlinks and can greatly assist in an overall SEO marketing plan. To get these links, you need to include links within your press release your site. There are two types of links - anchor text links (where the term is embedded in a term) and URL links (the long webpage address). Anchor text links are by far, more beneficial to your SEO campaign than are URL links, however, many press release submission sites do not offer them - or offer them at a very high cost.

Because some distribution sites do not allow anchor text, you should always include both anchor text and URL links in the body. While both can be clickable, embedded links will provide you with far more value in the search engines than a URL. When places such as Yahoo and Google crawl your news item, they pick up on the anchor text and associate those words directly with the destination site (yours).

The fast and impressive results SEO press releases generate make them a very powerful marketing tool for virtually any website. For the best results, relay real news about your company in a search engine optimized format, and publish your press releases on a press release submission site that offers anchor text and other search engine friendly features.

About the Author
Christine O’Kelly is the co-founder of Online PR News (http://www.onlineprnews.com), a press release submission site where businesses can submit free press releases or SEO press releases for just $6. Christine is also the co-founder of the SEO copywriting firm, http://seocontentsolutions.com.

by Debbie Ray

How am I supposed to get traffic coming to my website? A lot of new website owners out there think that simply having a good website is all you need to get visitors coming your way. I wish it were so simple but this is completely wrong. No matter how good your site is, it won’t grow without traffic - and visitors.

All webmasters, new and old, realize soon enough that traffic is the lifeblood of their website. Without lots of traffic a website will simply be lost in the ether somewhere out there on some server on the internet. Traffic brings a website to life - the importance of this one fact cannot be under estimated or under stated. This is vitally important. Bringing in traffic to your web site is not easy and it will take a lot of hard work. Of that I can promise you, but without traffic your website will not thrive.

Making people aware of your website and getting your site lots of frequent traffic takes a lot of hard work and planning. This growth will not happen overnight either. How will visitors find your site if you don’t tell them where it’s at? You simply have to advertise - whether it be on the search engines, in the article directories or on the links of other websites.

Without getting too technical I’ll try and list just a few ideas below to help you start getting traffic directly to your site right now. These 25 things below are great places to start. Try one or all, it’s up to you.

1. Use the best keywords or keyword phrases for your site.

2. Create valuable, original content.

3. Make sure you don’t have broken links on your site!

4. Create a blog to build traffic to your website

5. Join the SiteBuildIt! Value Exchange link exchange program

6. Let your audience see you in the writing of your website.

7. Create an XML sitemap for your website, then submit it to Google, Yahoo!, and MSN.

8. Write and submit articles to article directories.

9. Create an e-zine and offer free subscriptions to your visitors.

10. Offer free online services or utilities from your own web site.

11. Join forums and form online communities.

12. Regularly post on forums related to your sites topic.

13. Submit your web site to social book marking sites like Squidoo, del.icio.us etc.

14. Add a sitemap to your site.

15. Participate in Pay Per Click (PPC) Advertising.

16. Using on page website optimization methods (ex. page title, META tags, use of your headlines, etc).

17. Create and submit press releases to various Press Release sites.

18. Use viral marketing to grow your traffic and spread the word.

19. Write and ebook and give it away for free.

20. Know your website’s users needs and interests.

21. Add video clips to your website that supports your websites topic.

22. Consider giving something of value away to your customers.

23. Once you’ve established your site, set up your own affiliate program.

24. Keep your web site content fresh and new and upload frequently.

25. Submit your site to all the major search engines using a service like Selfpromotion

A piece of advice first. Before you start spending a lot of time and money on getting visitors to your site, be sure your site is ready for them. After that, try a few, or all, of the 25 methods to boost traffic to your website, above.

About the Author

Debbie Ray, owner of http://www.the-website-doctor.com is a successful affiliate marketer and owns many sites online. Want to learn more about website marketing and design? Visit us anytime.

by Daniele Donfack

Business is an indefinite market. Despite of the existence of sophisticated marketing tools to determine the exact wealth of a certain business investment, business is still an indefinite market where you are facing an undefined number of business competitors with unfamiliar or great strengths in terms of marketing their products. The existence of such number of competitors as well as the varying market conditions is just a few of the obstacles that you will meet as you hurdle your way to get a hold of even a meager share of profit on any existing markets.

On the other hand, the introduction of the Internet and E-commerce brought revolutionary changes in the business community. Although its arrival just paved the way for fiercer competition among online entrepreneurs and widen the indefinite number of competitors, it provided an opportunity for individuals who want to start their own business in a cost-efficient manner. It is relatively true; since you are not required to maintain a physical structure, hire more employees, and more paper works. The cost is not as expensive as starting a conventional business, yet the return of investment is higher-you can have your capital returned even just within a few months if you are capable of doing so.

Internet marketing does not only provide convenience in terms of commercial activities but also gave freedom to Internet marketers in terms of running their business at their own discretion. Starting your online business means you are the boss, do whatever you want to do, and work in your most convenient time and attire. Freedom is one of the reasons why there are thousands of individuals who prefer a career on the Internet marketing industry.

The success or failure of your Internet marketing career is dependent on what you learn about the basics of this lucrative industry. Just like getting a real estate broker license, you need to learn the basics of Internet marketing to ensure your success as an online entrepreneur. Although there are hundreds of basics that you need to learn, there are several things that you need to learn first prior to the start of your online business.

One of which is website promotion, a fast-emerging model that has been considered to redefine the traditional promotion methods on Internet marketing. Due to technological innovation, there are repeated shifts in terms of client from one brand or product to another. Thus, as an Internet marketer, you need to accomplish the maximum quantity of prospective clients in a short period of time so that you can get started with your business and acclimatize quickly to the fast-paced online marketplace.

What is website promotion? It means that you need to have your own website that will serve as your “propaganda” in providing portfolio information to your target market, details on the products and services you are offering, and contact details in case your site visitors are convinced that they really need your product and services. In addition, your website promotion may characterize supplementary information such as dealer and partnership networks, accreditation from some reputable Internet-based business organizations, documentations, free trial, online processing of Internet-placed orders, delivery services, and interactive customer care service.

Website promotion is also about defining a website that is well-developed and could be marketed on the Internet. Some of the characteristics/features of such website are as follows:

1) It must have an well-organized information processing. All information requested by site visitors (email newsletter, regularly-posted updates, product information and others) must be incorporated to your website.

2) It must be visible on the Internet. You can achieve this through high search engine result rankings that are commonly attributed to the site’s SEO (search engine optimization) and popular keywords included as part of the website’s content. Increased visibility will help you accumulate potential leads and eventually build a triumphant online business.

3) It must be reputable. Keep in mind that your website is your “alter-ego” on the Internet. The good reputation of your website can be established through registering it in its own domain name and giving it a professional look.

Website promotion is one thing that you must not neglect if you want to see your Internet marketing business grow and achieve success. This promotional tool is essential so that you will not lose your way on the indefinite world of Internet marketing.

About the Author
Daniele, busy mum of 3 launched her successful internet homebase business with a Small amount of money and no experience.You cannot fail if you have the right tools.Get Your Free MP3 Audio about hidden internet marketing secrets and explode your business now on www.bootlegmarketingsecrets.com

By George M Potter

Web 2.0 can be the secret weapon of every internet marketer for building web traffic to his business. Web 2.0 is about user generated content, interactivity, socialization and content sharing,therefore it’s a very effective platform to get massive web traffic.

Here are 3 simple but powerful ways to drive free targeted traffic towards your website:

#1 Blogging

Short for “web log”, a blog refers to a simple webpage consisting of brief paragraphs of opinion, information, personal diary entries, or links, called posts. Blog posts are archived chronologically with the most recent first, in the style of an online journal. Blog postings, typically updated daily, can include images, photos, links, video, audio, or simple text.

Start a free blog at a service like Wordpress or Blogger and use it to promote your site. Make almost every post to link to the site. Allow your visitors to post comments on your articles. Keep your blog interactive and fresh and soon you will drive increased free traffic to your website.

#2 Squidoo

There are many user generated content websites but Squidoo is still the leader of its kind, so you must not leave it out from your web traffic building methods. Basically Squidoo lets you create a webpage named lens where you can write about any topic you like. It’s a perfect place for internet marketers to load up content and advertise their websites.

You can join Squidoo for free, and set up an endless number of lenses. Lenses are build of modules and you may customize your page as you want. Whether you are a pro or a beginner, Squidoo is a powerful way to get targeted website traffic.

#3 Social Networking

Social networking sites facilitate meeting people, finding like minds and sharing content. The most popular sites of socialization are MySpace and Facebook. They offer an interactive platform suitable for creating a network of friends, personal profiles, blogs, photos, music and videos. Your goal on social networking sites is to create an intriguing profile and to build up a huge list of friends. You may join groups interested in your niche or you can create your own group and so get a great exposure to your business.

My advise for beginners is one and the same: take instant action! Set up your blog and/or lens, socialize on other social networking sites, and you will succeed to boost web traffic!

About the Author
Want to discover more ways to promote your website?
Please visit http://www.mywebtrafficsite.info and find out more resources to build your
free web traffic

By Darren Jennings

One of the biggest questions I am asked very frequently is how to drive more traffic to your sites. Driving traffic to your sites is the single most important stage in your marketing campaign, because this is exactly what it is all about, Marketing on the Internet.

So many people have a belief that having a site on this vast space is the way to success, the problem is this, the vast space known as the WWW is like the haystack and your website is the needle. When you put your site onto the haystack (WWW) it just gets swallowed up into the darkness. Your next job is to give people directions on how to find that needle or in your case Website.

The techniques out there today are constantly growing and changing so you really have to keep up with the times and trends, the days of SEO have long since gone, although still used today by less conventionally educated marketers. Today’s crowds of people who you want directing towards your service or product are scattered all over the WWW, so you have to go and find them before you can get them to look at your site.

This concept has really sky rocketed the profits of those who know how to use and harness this trend to its maximum capability. These techniques are free and can drive huge amounts of traffic to your sites daily.

Article writing:

This is a highly powerful way of driving huge amounts of traffic to your sites on a daily basis and won’t cost a penny. If you write good articles about your niche and post them daily you will receive masses of quality traffic to your site. The key is to put your link into your signature.

Blogs and Forums:

These are full of people who are right at the forefront of your campaign, again find the forums and blogs related to your topic and begin posting on a daily basis, you must add your link to your signature not in the post, and most forums don’t allow this. Using this technique will drive traffic to your site too.

Working on a budget, these ways are amazing at driving huge amounts of qualified traffic to your site. Although it may seem like a pointless exercise, consider this, marketing is about reaching out to people to show them your service or product also to brand you. When something new comes on to the market they apply tons of marketing to get their name known, this technique is the same as what I have highlighted above. The amount of people who read articles or participate in forums is by the thousands, after all you’re reading this article right now, and so I know my marketing has worked.

How to drive more traffic to your site is not rocket science once you understand how people think and where they go to think. Using these 2 techniques alone will show massive improvement to your visitors if you are consistent, don’t just write one post or one article and expect a miracle.

About the Author
Darren Jennings- has professional experience as a Business Growth Specialist and has Trained and Coached many to greater success. http://www.successfulincomestrategies.com

by Billy Baker

Now your website is up and running, don’t think you can just sit back and get traffic to your website without lifting a finger. It is not that easy; well, it can be if you know what to do. Think of your website as organic, something that continually evolves and grows into the future. So how are you going to get website traffic? I will give some tips here in principle.

I will later introduce you to traffic knowledge that will have you operating at the top end with other traffic masters. Let’s take it one step at a time.

You have done everything right. Now you need to let people know you exist. Maybe you are wondering if you should buy website traffic or, maybe, if there are things you can learn to get more website traffic more quickly and easily.

Some ways to improve your website traffic include content and article marketing, in-bound linking, Web 2 strategies, free website directories and search engine optimization. If you do nothing, you will likely get very little traffic.

1. Content and Article Marketing

To get traffic you need top quality content on your website. If you don’t, any visitors you do get will click away from your website immediately and move to the next one in the list.

Article marketing can be used quite affectively to drive traffic to your site. Write good quality articles relevant to your website’s content and submit them to online directories.

This will help get you noticed and listed in the most popular search engine directories. Remember to stick with quality. Check places known for their stringent approach toward quality such as ezinearticles.com to get an idea of what you should be doing.

2. Creating Links

Start a link campaign. One of the strongest off-page elements for optimization are back-links or in-bound links from other complimentary sites which are respected or trusted. Another way to create links is to make informed comments on blogs and forums that allow you a link to your website address. This is effective and many will click your link simply out of curiosity, especially if you have interesting things to say in your field. But remember, it is not the quantity of external links that is important; it is the quality of them. Keep away from reciprocal linking, it is most often not worth the effort.

3. Web 2.0 Strategies

Web 2 strategies, often known as social marketing, have become a huge online marketing tool. YouTube, Flickr, Reddit, Propeller, MySpace, Facebook, Stumbleupon and Digg are all examples of social marketing tools that have come to the forefront in recent times. There are many ways to use these communities to promote yourself and improve website traffic in an ethical manner.

4. Free Website Directories

Promote your website to online newsgroups and free directories. These can be invaluable for getting your name out there quickly. Take care with directories and make sure you’re not submitting to a link farm. Search engines despise link farms. Make sure the directory offers significant traffic. Google themselves promote Yahoo directory and niche directories as good places to list your site. Yahoo charges a hefty fee but you have to decide how much credence you place in your site.

5. Search Engine Optimization

Make sure your website is optimized so search engines list you. You must be listed for people to ever see your site on a search engine. To optimize your website use keywords in your content, the same keywords in you meta keyword tag, a sensible and relevant meta description, headlines and page titles. Don’t cheat! You need to learn a little more about On-page and Off-page optimization. You can Google these terms and find out more in detail later.

No longer do we live in an age where we can expect people to come to us. It is essential to know your target market and tactfully encourage folks to visit. Usually with quality. Remember, that in the end, real people will decide the future of your site so don’t be in a rush.

About the Author
Billy Baker, an SEO and internet marketing coach has provided a review on a remarkable source of website traffic knowledge. It will only be of interest if you plan to increase website traffic.