By Deb Allen
Article marketing is a relatively easy technique that will bring you more targeted traffic, increased sales and help to establish you as an authority will build your credibility. You get all of those benefits just by writing and submitting articles.
Although the process is simple there are some key elements to keep in mind. First of all you will want to write articles for a purpose. Determine ahead of time if you simply want backlinks, you want to educate your readers, or if your goal is to get traffic that converts into sales, or if you simply want to increase your page rank.
You can achieve all of the above with article marketing but if you have a plan as you begin writing you can gear all of your efforts toward reaching your goals. For example, if you are planning to use article marketing to increase your sales you will definitely want your readers to read all the way through your article and click on the links in your resource box.
If your article is too long or boring the readers may stop reading long before they reach the resource box. If the article is short and does not provide useful information they may again stop reading before they get to the resource box.
Before you begin writing you need to have a topic in mind. Additionally you should have a knowledge base on the topic. If you do not then you will need to do some research.
Don’t forget about keywords. You will want to use keywords that will be used in a search that will pull up your article. Add the keywords to your title, the first paragraph, the last paragraph, and sprinkled throughout wherever they fit naturally.
The first paragraph should be an introduction to what you are going to tell your readers about. Then you will present a problem and a solution. The solution will of course be the product that you are promoting.
Your last paragraph is a summary or conclusion. Here you will want to wrap things up and sort of remind the reader what you have already told them. This is done in a very concise manner and it pulls everything together.
Next you will add your resource box. Do not use this precious space to tell a lot about yourself. Your readers are there because of the information in your article. Keep that flow going.
The first sentence in the resource box should read as if it is a continuation of the article itself. Always provide a free offer or a discount of some sort to entice click throughs to your website. Once there you can collect email addresses and names in trade for the free offer. This is how you will build your list.
You will then be able to send those people offers for this and other products. Your list will continue to grow as long as your article is working for you. Article marketing is a great way to generate an online income. Your articles are like small ads that work for you 24 hours a day 7 days a week. My advice is to write as many as possible.
About the Author
Do you want to learn how to write effective articles? Get an informative free report at:
http://article-marketing-plus.blogspot.com/
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Debbie Allen is the author and creator of Article Marketing Plus…
