by Abi Noah
As an internet marketer, the temptation is strong to buy backlinks to improve your website’s position in the search engine results pages.
And with directories offering ‘deals’ like £1 a link, no wonder you are tempted.
But before you jump in, lets take a closer look at how effective bought links are.
There is no doubt that backlinks to your website are important in building popularity for your webpages. The backlinks bring both direct human visitors and visitors from the search engines.
But what you want are links that are generated naturally either through article submissions, other webmasters naturally linking to you because of great content or perhaps through viral products you have online.
Here are a few reasons why buying links is not such a good idea:
- Value for Money? If you think about it, good search engine results page position is achieved by having LOTS of backlinks from a WIDE VARIETY of sites pointing back to your site using the appropriate anchor text. So how many backlinks do you have to buy from the different sites to make a difference to your search engine ranking. So many, you will soon be out of pocket. So is it really value for money buying backlinks? I think not
- Quality of links. We all know that the best links are from within the content of another page on a relevant topic using an anchor text. Ideally the page that has the backlinks to your website on it should not contain any other outgoing links, maximizing the amount of PR juice your website gets from the linking website.With bought links your link tends to be put on a page that had a whole load of other links thereby reducing the boost you would get from your link. Also you cannot guarantee that the link will be placed on a page with niche specific content on it
- The Google Penalty. Google prides itself in providing the most up to date and relevant results for any query. It is to ensure this that Google has it’s very complex but effective search engine ranking algorithm. By buying links, you are artificially improving your ranking in the search engines thereby rendering the results inaccurate. The forums are full of comments by webmasters who have been penalized by the search engines on account of bought and sold links. This penalty is mainly in the form of loss of search engine results page position
Really, the best way to go about generating backlinks to your niche specific site or forums is to have unique useful content on your webpages that other webmasters will want to link to naturally
About the Author
Affiliate Marketing Tips for newbies at http://www.affiliatemarketingintro.com